Bybit has become a new global sponsor of Argentina’s national football team in a two-year deal with the Argentine Football Association (AFA).
The collaboration gives the cryptocurrency platform some logo recognition across all AFA assets, including on the training apparel of all the national football teams.
Bybit CEO, Ben Zhou, commented: “We are excited to support the Argentina national football team through this long term partnership with the Argentine Football Association.
“La Albiceleste not only has the complementary colours for Bybit’s black and yellow, but also embodies relentless passion and limitless creativity – qualities we as a crypto company would like to champion and celebrate. Working with the AFA is one of the easiest decisions we have made.”
Founded in 2018, Bybit claimed that it has ‘grown rapidly’ into a business for cryptocurrency traders and is now putting a focus on expansion in South America.
AFA president, Claudio Tapia, noted: “We are very happy to announce this important commercial agreement. We added a brand to the national teams’ clothing and that is something significant, both for the company and for AFA.
“It is important to add brands with a global presence, which accompany the national team projects that we have been developing in an integral way for four years, not only with the senior national team.”
As cryptocurrency continues to grow across the sporting industry, the Argentine organisation claimed that it has been one of the ‘fastest’ national associations to capitalise on the cryptocurrency and blockchain commercial opportunities.
Leandro Petersen, Commercial and Marketing Manager of AFA, added: “We have carried out a strategy of commercial and brand growth around the world, opening strategic markets where AFA does not have a presence in, generating various business units to strengthen AFA’s revenues and launching new digital products for fans around the world.
“We have added many business partners in this way – leading brands that today, form part of the AFA sponsorship platform. Bybit is a global brand that bets on technology and seeks to continue growing throughout the world, in the same way that we are doing in our association.”
In May this year, the AFA’s national team launched fan tokens in a bid to engage with its global fanbase on fellow crypto site Socios.com, joining several other sporting organisations including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City and the UFC.