Klarna expands its app to Ireland

Payment platform Klarna has officially launched its app in Ireland to enable online shoppers to split their purchases into three interest-free equal payments.

In the app, Irish consumers will be able to ‘pay in 3’ at any online store, regardless of whether they are a Klarna retailer or not.

Sebastian Siemiatkowski, CEO of Klarna, commented: “Ireland is a really exciting market for us, as people turn away from credit cards. As the older-style financial institutions exit the market we’re here to create more competition, which is in the best interest of the consumer.”

The firm is also working with retailers including Gym + Coffee, Perspective, Yummie, Cult Beauty and Greene’s Shoes to integrate its instalments technology directly into the online checkouts.

According to new data from the HelpCenter app, Klarna holds over a 50% share of the global buy now, pay later market, higher than its competitors Afterpay, Sezzle, ZipPay, and Affirm combined, with Germany and the US the company’s most penetrated markets.

Last week, the platform announced a partnership with Angel City FC to bring ‘flexible payment options to fans’, with the deal naming the company as the official payment partner on the team store. 

In collaboration with the planned National Women’s Soccer League (NWSL) expansion team, Klarna strived to instill ‘industry-wide changes’ that improve outcomes for everyone involved.