Crypto-finance platform XBTO has moved to strengthen its US-focused marketing and branding by linking with Inter Miami of Major League Soccer (MLS).
The multi-year deal will see XBTO – which recently relocated its office to Miami and is an investor in Stablehouse – become the first front-of-shirt sponsor of the team, gaining brand exposure across the team’s primary and secondary shifts.
Although financial terms of the agreement have not yet been confirmed, Sport Business Journal (SBJ) has reported that annual value of the deal stands between $4 billion and $5 billion.
“This is a dream come true. I’m very excited about being a partner of Inter Miami CF and being part of their ‘familia’,” said XBTO Founder and CEO, Philippe Bekhazi.
“I hope that XBTO can be the sponsor that Inter Miami needs and I just want to thank the team. We’re going to be doing a lot of things that will help the club reach more fans, create more fan engagement and hopefully break down barriers.”
Prior to the deal, Inter Miami was one of two teams in the 27-club MLS to not have a front-of-shirt sponsor. In addition to the jersey arrangement, XBTO’s logo will be dispaleyd across the team’s DRV PNK Stadium in Fort Lauderdale, Florida.
“There is not one step, one second that our primary jersey sponsor is not part of the heartbeat of Inter Miami. So as we looked at who we would partner with, I can say that we picked the perfect partner,” said Inter Miami CF CEO and Managing Owner, Jorge Mas.
“We have found in XBTO a partner that thinks like we do; thinking towards the future of how they change the world of finance through their platform in the crypto space, how we impact the South Florida community, how we impact the fans, how we engage with our community and how we change the landscape of how Inter Miami and our fanbase communicate.”