MuchBetter enhances iGaming presence with Kindred

Gaming payments
Gaming payments

MuchBetter, the specialist iGaming payments company, has announced a new global payments partnership with Kindred Group, which will see the app be made available to players across all Kindred brands, starting with Unibet, and Maria Casino. 

In collaborating with MuchBetter, Kindred selected MuchBetter outlined its focus on user experience, security features and low transaction fees. 

It comes at a time when the majority of ewallets charge for every transaction in and out of a player’s account, whereas MuchBetter only charges operators based on a player’s net deposits over a month (withdrawals are subtracted). 

“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements,” said MuchBetter Founder and CEO, Israel Rosenthal.

“This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. “We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

The group outlined it is seeking to significantly reduce transfer fees, especially for VIP players, and this was a key consideration for Kindred. Kindred also listened to growing demand among its userbase for MuchBetter to be added as a new payment option. 

Phaedra Debattista, Kindred Group’s Senior Payments Solutions Manager commented: “We are committed to offering players a better and safer way to gamble. We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”