New markets, new features and plenty more new players are on the horizon in 2021 explained Vasilije Lekovic, Director of Gaming at Trustly, in the latest edition of SBC Leaders.

Lekovic was not the only industry leader to offer his insights on what 2021 holds for the betting and gaming industry.

An exclusive interview with Elen Barber – Chief Marketing Officer of Kindred Group – kicks off the first 2021 edition of SBC Leaders, as she explains why drawing upon lessons learned can help build the foundation for strong future performance.

In the UK, Matthew Hickey, CEO of Gordon Moody Association, outlines the potential outcomes for the impending Gambling Act Review before discussing why this can be a vehicle for shifting the national conversation around problem gambling.

One of the likely outcomes of the review is a ban on shirt sponsorships. Click here to find out why 32Red and LV Bet believe that removing the industry from the public’s eye at the very moment when operators are developing effective ways to communicate healthier gambling behaviour would not have the desired effect.

Regulations within the CIS region and India are two other areas placed under the spotlight, while new regulation in Germany is a key focus for our casino section. Microgaming CEO John Coleman explains why the market – “brimming with opportunity and potential” – will be well worth the investment.

Arne Rees, Sportradar CEO for North America, gives his views on the intersection between media and betting in the US – stressing that “both sides feed each other”.

Sticking with the US market, MGM Resorts CEO Bill Hornbuckle addresses the change in attitude of the major leagues toward sports betting before turning his attention to Las Vegas’ recovery from the closure of land-based casinos. 

Jumping south to Latin America and Uri Levy, VP Business Development at Playtech, joins Fernanda Sainz, CMO Latin America at Wplay, to look at how Playtech has found its ‘natural home’ and audience in Colombia.

Ending on a more positive note, our lottery section celebrates the work done by lottery operators in the UK, Germany and Greece supporting local communities through the Covid pandemic.

We may not be able to physically travel at the moment, but this magazine promises to take you on a whistle-stop tour of the major markets around the world. 

The new issue of SBC Leaders is available to download or read online HERE.