AstroPay turns to esports for continued OneTouch growth

AstroPay is inviting esports and gaming merchants to grow their businesses through integrating its secure and reliable e-wallet payment solution, OneTouch

The complexity that the payments ecosystem presents nowadays has led AstroPay to develop One Touch, a payment solution based on two pillars – immediacy and security.

This digital wallet solution, said AstroPay, can be up and running through an auto enrolment channel with little to no IT intervention required on the merchant side.

AstroPay is particularly interested in the gaming and esports industry, which now has an estimated worth of $174.9 bn – an increase of 19.6% from 2019.

It believes it solves a problem for businesses struggling to deploy easy and affordable payment solutions in multiple regions, especially in countries where card usage is limited because of legal restrictions, currency issues or even cultural differences.

“With more than 2 million users, 500 merchants and more than 200 payment methods, AstroPay is a strategic partner when it comes to payments”, said Mikael Lijtenstein, CEO of AstroPay. “These figures support our track record and allow us to ensure that we are an important ally of our customers.”

Through the OneTouch wallet, businesses can identify users from a single code, as well as maintain a closed loop on them to diminish the chances of fraud.

AstroPay believes that one-tap checkouts, single-click-experiences and automatic payment fulfilment, all included within OneTouch, are imperative to achieve the best conversion rate and provide users with a smooth user experience.