As part of a collaboration with InComm Payments, DraftKings has launched an industry-first retail gift card.
The new offering, which comes ahead of the Christmas period, serves to expand DraftKings’ presence in convenience stores like 7-Eleven, Speedway, Dollar General, and Sheetz.
“Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers,” said Matt Kalish, Co-Founder and President of DraftKings North America. “We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”
The retail network of InComm Payments can bolster the growth of DraftKings as it seeks to grow the reach of its physical distribution.
“DraftKings popularity has grown substantially over the last couple of years and their fanbase is large and passionate,” said Tim Richardson, Senior Vice President at InComm Payments. “This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the U.S.”
