Starling Bank has deepened its offering through the integration of PayPal’s iZettle to its Business Marketplace.
The expansion of its offering seeks to increase the depth at which business owners can gain information about transactions, allowing firms and Starling to personalise their approach towards their customers.
As part of the integration, Starling Business Toolkit customers there are also accounting features available.
iZettle’s arrival in the Marketplace aligns with Starling’s strategy around deeper integrations and paid-for features.
Anne Boden, founder and CEO of Starling Bank, emphasised: “This integration will help Starling’s SME customers see granular information on their payouts from iZettle as well as offering them an easier way to manage their transaction data for bookkeeping purposes, saving them time and effort.”
The news may be seen as a key boost for SMEs in the UK, which have endured a tough time in the past year, specifically as Starling has a 4.4% share of the UK SME banking market.
Jacob de Geer, Vice President of Small Business Products and iZettle, PayPal, added: “It’s fantastic to support new and existing small business owners through our integration with Starling Bank.
“Together, we can help merchants across the UK access critical sales data and analytics in one place so they can make important decisions that allow them to sell smarter and grow their business.”There are no monthly fees on Starling business and sole trader accounts.
“For customers who subscribe to Starling’s Business Toolkit, which offers a suite of third-party services designed to simplify business admin for £7 per month, there are additional benefits, including the option to record iZettle transactional data for bookkeeping purposes.
