1account launches new initiative to drive operator’s sign-ups

signature
signature

1account, the player ID and verification specialist, has issued a challenge to gambling operators as it seeks to bolster their approved sign-ups. 

The initiative seeks to help online gambling operators drive approved sign-ups by up to 10%. In order to take part, 1account is inviting operators to send them their last 30 days of UK player registration data via secure file transfer, as entered by players at the point of registration. 

A member of the 1account team will then contact the operator and demonstrate exactly how they can guarantee to increase player verification by up to 10%. 

As part of the challenge, 1account has created an interactive revenue generator calculator to allow operators to calculate the rise in revenue they could enjoy, by accurately verifying more players. 

Caroline Steele, Senior Client Director for Gaming at 1account, commented: “Online gambling operators are losing out on sizeable revenues because they are not accurately and successfully verifying some players. 

“The 1account challenge is designed to highlight just how much operators are losing out on simply because their ID and verification processes are not fully optimised. 

“By taking on our challenge, we can help operators increase successful player verifications by up to 10% and also show them how much additional revenue they can generate as a result. 

“Our technology offers the widest range of available data sources, enabling operators drive successful player verification rates to up to 95% and we are looking forward to showcasing its power to more partners.” 

The news follows a strong year for the firm, in which 1account’s technology solution has been shortlisted for a prestigious SBC Award, in the Fraud and Compliance category.