As the 2020/2021 esports FIFA season gets underway, paysafecard and NEO are embarking on a new collaboration, with the firm becoming the team’s main partner.
The deal with NEO, the esports team featuring former FIFA world champion ‘Gorilla’, will see the paysafecard brand be featured through an exclusive in-game integration, online and offline, as well as via joint social media, Twitch and YouTube activations.
The partnership was initiated by sports marketing agency Weirather Wentzel & Partner (WWP Group).
Konstantinos Maragkakis, paysafecard’s esports spokesperson, commented: “paysafecard’s connection to esports has been anchored in our DNA since our company was founded 20 years ago. Our mission is to provide gaming enthusiasts with an eCash payment solution that is as safe and easy to use as cash.
“Our partnership with NEO, such a young and ambitious team, is an essential part of our strategy and in this case the in-game brand placement will help us further connect with our customers and demonstrate our commitment to esports.”
NEO Manager Dan Woods also emphasised his excitement about the partnership: “It is a great pleasure to finally present our main partner at the beginning of the new season. The talks with those responsible at paysafecard were very target-oriented and straightforward right from the start.
“The cooperation will generate much excitement, especially in the digital space. paysafecard is experienced in esports, which makes all of the discussions about content, activations and so on extremely creative.
“From our side, we are focused on playing a very good sports season with the new line-up and feeding our community on social media with high-quality content. I’m sure that with such a team and such a partner the new season will bring a lot of good things for us!”
Bastian Kroll, Managing Director of WWP-Germany, added: “In our opinion, paysafecard and NEO are the perfect fit. The in-game placement of a brand, which enables simplified payment transactions for in-game purchases, is really powerful. In the past two years we have promoted and expanded the topic of esports in the entire WWP-Group with experts like Ramón Reber. The COVID-19 crisis shows the opportunities this new market offers for partnerships: flexibility and crisis resistance make esports the sport of the future.”