‘Buy Now Pay Later’ technology specialists, Afterpay has announced the expansion of its services into US retail stores, allowing users to utilise Google Pay.
Under this new agreement, Afterpay customers can buy items in retail stores using the Afterpay app by tapping their Android phone at the POS terminal. Just like using Afterpay online, customers can pay for their in-store purchases in four instalments, without the need to take out a traditional loan or pay upfront fees or interest.
The service is completely free for consumers who pay on time and is expected to be available in retail stores beginning in July of 2020.
Nick Molnar, Afterpay’s Co-founder and U.S. CEO commented: “As shoppers return to the main street, we are more committed than ever to support their business needs.
“Afterpay and Google Pay give shoppers the ability to choose either physical or online shopping while still being able to budget their own money and avoid expensive loans, interest and fees – which has shown to attract new customers and drive more sales conversion for our retail partners.
“We are thrilled to partner with Google to make shopping and paying in-store convenient, secure and contactless.”
Select U.S. retailers Forever21, Fresh and Solstice Sunglasses will begin offering Afterpay in their stores this month. Because shoppers are using Google Pay, which works with existing payment terminals, there is no technical integration effort associated with accepting Afterpay.
Afterpay first introduced its in-store solution in 2016 in Australia and New Zealand (ANZ) and became one of the only online payment companies to successfully offer its service in physical stores.