Plus500 boosts brand recognition with BSC Young Boys deal

Credit: Imago/PA Images

Online trading company Plus500 has expanded its sponsorship portfolio after securing a two-year deal with Swiss Super League champions BSC Young Boys.

Plus500 has been classified as Young Boys’ main sponsor, replacing multi-national home improvement supplier Obi, whilst the company will also have access to ‘a range of branding rights’. Moreover, the firm will be prominent on the front of the Swiss club’s official kits and training gears from next season.

David Zruia, Chief Executive Officer of Plus500, stated: “We are thrilled to announce our partnership with Young Boys, the most successful Swiss football club, adding to our strong credentials in supporting professional sport, including our ongoing sponsorships of Atletico Madrid and the Plus500 Brumbies. 

“Sponsorship agreements with top teams across the world are a core component of our strategy to increase international brand recognition and expand our global customer base.”

The Agreement, which does have an option to be extended, follows in Plus500’s ambitions to grow its brand recognition and expand its customer base globally, with the trading firm already having a partnership with Spanish giants Atlético Madrid.

Wanja Greuel, CEO of Young Boys, added: “We are proud that Plus500 has shown such a strong commitment to our club and trust in our brand as we look towards professional football returning in Switzerland. Plus500 has a great track record of supporting successful teams in professional sport and we’re excited to have them on board as our new main partner.”

Plus500 is a leading provider of Contracts for Difference (CFDs), delivering trading facilities on shares, forex, commodities, cryptocurrencies, ETFs, options and indices, alongside innovative trading technology.