Cross-border P2P payments and money transfer specialists, MoneyGram International has announced a strategic partnership with LuLu Money

The firm, which deals primarily in foreign exchange and global money transfers, will utilise the MoneyGram API-driven platform to gain access to consumer-centric capabilities and further its global network.

The new agreement will extend the MoneyGram and LuLu Money presence in the Asia-Pacific region and Oman, as MoneyGram money transfers will be available through an extensive network of Lulu Money branches, liaison offices, and 50,000+ trusted agents. 

Currently, remittance outflows to East Asia and the Pacific account for $149 billion and are forecasted to increase in the coming years. Additionally, according to a recent UN Report, technological innovation in the remittance marketplace could help enable financial inclusion for hundreds of millions of people in the Asia-Pacific region.

Adeeb Ahmed, Managing Director of LuLu Financial Group commented: “This partnership will revolutionise how the region manages its high volume of remittances, launching unique services into the market, changing the way people approach digital transactions and remittances.

“We believe this marks a new era for digital money transfers and remittances in the Asia-Pacific region and the world.”

Speaking directly from the signing ceremony, Alex Holmes, Chairman and Chief Executive Officer at MoneyGram added: “LuLu Money has made a major push to digitise its money transfer business through this partnership.

“MoneyGram looks forward to working with them to create new innovative products and services that extend our digital reach and bring financial inclusion to customers throughout the Asia-Pacific market.”

This digital transformation will complement LuLu Money to help with customer acquisition and business volume growth.