MuchBetter launches CashDuster as igaming payments ‘marketing bridge’

MuchBetter provider of tailored igaming payment solutions has launched new vertical ‘CashDuster’, seeking to enhance operator marketing engagements at customers  ‘point of transaction’.

Announced as a ‘first of its kind’ component for igaming incumbents, CashDuster will allow operators to display current marketing campaigns and promotions via the MuchBetter instant deposit e-wallet app.

Operating since 2017, the MuchBetter app has become a popular e-wallet for igaming players, offering frictionless, fully transparent deposit across multiple online gambling operators.

The development of the firm’s igaming tailored solutions are led by former Paysafe and Secure Trading executive Jens Bader, Co-founder of MuchBetter, who details that CashDuster provides a much needed ‘further funnel’ for industry marketing teams.

CashDuster’s marketing capacity is further strengthened by components such as allowing teams to optimise in-app targeting campaigns and the ability to launch ad-hoc engagements and push messaging

Jens Bader – MuchBetter

“CashDuster is a new and totally unique feature from MuchBetter,” said MuchBetter co-founder Jens Bader.

“I hope this service cements our reputation as an e-wallet that isn’t afraid to try new things. We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion. No other payment scheme allows operators or merchants to extend their marketing channels in such way.”

MuchBetter confirms that CashDuster will be available to operators worldwide from January 2020, across all 180+ countries in which the firm operates.