Paysafecard set for European YouTube Premium users

Global payments provider Paysafe has initiated a new collaboration agreement with leading video streaming platform YouTube.

The firm’s prepaid paysafecard solution will be incorporated to its paid membership experience – YouTube Premium.

Users in France, Germany, Spain and the UK can begin to utilise the prepaid solution as an alternative payment method for the premium content service.

Udo Müller, CEO, paysafecard, said: “paysafecard provides an easy and secure way for consumers to pay for goods and services online by removing the need to share financial data.

“We’re delighted to be extending our relationship with Google to support additional services in its portfolio.”

According to The World Bank, Global financial Inclusion 2018, more than 130 million Europeans are unable to access digital financial services.

Using a prepaid solution enables said users without the ability (or those that choose not) to employ digital payment services to use YouTube Premium.

This deal acts as “the latest development” for Paysafe and Google’s relationship, having first worked together in June 2018 to launch paysafecard as a payment method for its Play store.

YouTube Premium benefits include ad-free videos, access to YouTube original content and the ability to save videos and songs onto a mobile device to watch offline.

Müller concluded: “By giving customers the option to pay for its service using cash online, YouTube Premium is opening up its membership to millions of additional customers.”