Mastercard has reached an agreement with South American Football Confederation (CONMEBOL) for the renewal of its sponsorship with the Copa América, alongside the Conmebol Libertadores from 2019 to 2022.
The deal marks the twelfth consecutive edition of Mastercard as the official sponsor of Copa América, held in 2019 in Brazil, and for the first time, it will sponsor the Copa Libertadores.
As an official sponsor of the two major footballing events, Mastercard will facilitate transactions including the purchase of tickets, transportation to the stadium and the purchase of food at venues.
“As a sponsor of football, the most beloved sport in Latin America, we are pleased to add to the Copa America and CONMEBOL Libertadores for our list of great players,” said Carlo Enrico, President of Mastercard in Latin America and the Caribbean.
“This powerful combination of the best football in South America will allow us to provide fans with priceless payment experiences and advance efforts towards a world beyond cash.”
Mastercard hopes that their involvement will enable fans to worry less about payment transactions and spend more time enjoying the event(s).
The global payment company have a strong presence in football already, sponsoring Brazil’s national team, the UEFA Champions League, Lionel Messi, Javier Zanetti and Neymar.
Secretary general of CONMEBOL, José Manuel Astigarraga commented: “We are pleased to announce that CONMEBOL Copa América and CONMEBOL Libertadores will have another sponsor of world trajectory, such as Mastercard, who has always believed in football.
“This new agreement allows us to continue advancing in our efforts to turn CONMEBOL tournaments into spectacles world-class players who offer fans the best experience and will also enable them to generate more value and invest in sports development so that South American football reaches its full potential for the future.”