Videoslots incorporates Swish for Swedish market

Videoslots.com has launched an affiliation with payment company Swish for the Swedish online casino market.

Swish is a mobile payment system that was launched in 2012 as a joint digital venture between six independent Swedish banks in cooperation with the Central Bank of Sweden.

This news comes two months since Videoslots were issued an igaming license in the Scandinavian country.

Alexander Stevendahl, CEO at Videoslots.com, commented: “Swish is Sweden’s most popular payment method. We’re always looking for ways to grow our customer base and brand and this integration will help us do exactly that.”

The announcement mentioned the effectiveness of the payment system, and the Maltese based operator hopes that Swish will help strengthen their position within the market as well as help it grow and enhance its player offering.

Used by 6.7million natives, the mobile app Swish follows the re-regulation of the Swedish gambling market closely – allowing Videoslots to work in conjunction with banks and local payment services to a higher level.

Since the re-regulation of the Swedish online gambling market last year, Swish has been able to attain deals with LeoVegas and Mr Green.