Juspay has partnered with Mastercard to deliver Click to Pay to payment terminals in Brazil.
Announced on October 24, Justpay will support over 129 million Brazilian Mastercard users and merchants with ‘Click to Pay’, a one-click payment method which supports merchants to speed up the checkout process.
Users can perform Click to Pay by connecting their Mastercard account without the need of manually entering card details or other information. Mastercard installs its biometric passkey authentication to support enhanced security during the transaction.
With Brazil rapidly becoming a digital-first payment country, Juspay’s support of Click to Pay in the country intends to offer a faster and more frictionless checkout experience, backed with Mastercard’s tokenisation capabilities to reduce fraud and improve conversion rates.
“Mastercard is committed to providing our consumers with seamless and secure payment experiences,” said Leonardo Linares, Senior Vice President of Client Solutions at Mastercard Brazil.
“As the adoption of solutions like Click to Pay accelerates, partners like Juspay will play a key role in ensuring consumers can transact with ease, supported by technology that prioritises both security and convenience.”
Juspay processes more than 300 million transactions daily since being founded in 2012, with an annualised total payment volume of $1 trillion. The payments company is active in several international markets, including the US, Ireland, Brazil and Singapore.
Offering end-to-end payment reconciliation, fraud and risk management, as well as payment infrastructure for banks, Juspay intends to utilise this suite of technological capabilities to support the growing demand for faster online payments in Brazil.
“This launch with Mastercard marks a major milestone in our efforts to shape the future of payments to Brazil,” said Shakthidhar Bhaskar, Director of LATAM Expansion at Juspay.
“The collaboration simplifies payments for merchants and gives consumers a faster, safer, and more consistent checkout experience, in line with Brazil’s rapid adoption of digital payments.”
A new challenger to Pix?
When it comes to online payments in Brazil, Pix leads the digitisation wave as more than 75% of the population use the instant payment method.
However, with Mastercard and Juspay looking to offer an alternative, does Pix have the Brazilian online payment market on lock as one would assume?
Citing a 7% growth in e-commerce digital transactions for the first half of 2025, Juspay intends to solve the rising cart abandonment and high conversion issues currently hurting small to medium businesses in Brazil.
Furthermore, and perhaps more importantly, is the increasing levels of fraud cases happening in Brazil for Pix transactions. Brazilians lost $4.65bn (R$25.5bn) across 1.6 million fraud cases due to Pix last year.
Identifying a gap in the market, Mastercard and Juspay may aim to utilise both their tokenisation capabilities to significantly reduce payment fraud across Brazil, as well as accelerate the checkout journey for both customer and merchant at the same speed as Pix.
While Pix reigns supreme, and that does not appear to be slowing down anytime soon, perhaps Click to Pay, backed by next-generation technologies, may offer Brazilians an alternative for added security of their funds.
