Formula 1 and Crypto.com will extend its partnership until 2030 and look to create further fan opportunities over the next six years.
The two brands have worked together since 2021, with a focus on a commitment to the growth and value the partnership delivers for both parties, with Crypto.com also helping to deliver a better understanding of the crypto market.
Over the course of the initial partnership agreement, Formula 1 has amassed a cumulative TV audience of 1.5 billion viewers for its Grand Prix races, 750 million global fans, and 96 million followers across social media, while Crypto.com has also grown its user base to over 100 million users globally.
Through the renewed partnership, Crypto.com will focus on the creation of exclusive fan experiences and activations at a range of Grands Prix, with the brand also featuring at key races throughout the season.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners.
“Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”
Crypto.com has also been the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix since its inaugural race in 2022 and will continue with the extension.
The partnership renewal comes alongside a number of significant milestones for Crypto.com. The company recently released the Crypto.com product roadmap for 2025, which includes launching services and offerings in order to become a leading destination for crypto and digital finance.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, said: “Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world.
“We are as bullish as ever about the future of crypto. We can confidently say crypto is here to stay, and we are excited to keep the momentum going with Formula 1.”
