GoCardless, a bank payment company, has launched its services on the Salesforce AppExchange for customers to access its payment platform directly from the service.
Customers will be able tap into GoCardless’ full product suite, including Instant Bank Pay, its Open Banking-powered payment feature and Direct Debit, automating the collection of one-off and recurring payments.
Seb Hempstead, VP of Partnerships at GoCardless, said: “We’re proud to launch GoCardless for Salesforce, the first integration for account-to-account payments available on the Salesforce AppExchange.
“We’re making it easier for AppExchange users to collect one-off and recurring payments. Our integration not only provides more visibility and control over how AppExchange users get paid, but also makes the process faster and easier for end payers.”
Switching to account-to-account payments with GoCardless enables Salesforce customers to save time and money by automating their payment processes. Because GoCardless bank payments pull money directly from customers’ bank accounts, payers can also remove inconveniences, payment failures and unwanted service disruptions associated with expired, lost or stolen card details.
The integration will be aimed at customers in the energy and utilities, financial services, property and government sectors.
Salesforce AppExchange seeks to empower companies, developers and entrepreneurs to build, market and grow in new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps, with over 12 million customer instals.
Alice Steinglass, Executive VP and General Manager of Platform at Salesforce added: “GoCardless for Salesforce is a welcome addition to AppExchange, as it accelerates business transformation for customers by automating their payment processes. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
