Viva.com has launched its Tap to Pay on iPhone in Italy, following a series of successful European expansions.
As a result of the move, Italian merchants are able to accept in-person contactless payments with Tap to Pay on iPhone via Viva.com’s Terminal iOS App, which accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay and other digital wallets.
Harry Xenophontos, Chief Partnerships Officer at Viva.com, commented: “The introduction of Tap to Pay on iPhone marks a significant breakthrough for the Italian market. We are one step closer to supporting all businesses, no matter the size, to accept payments on any device in a way that works for them.
“This cutting-edge feature, coupled with Viva.com’s easy-to-use Terminal iOS app, caters to a diverse range of merchants, providing a streamlined and more effective payment solution and powering growth.”
The company has stated that its Terminal app is suitable for any business, of any size, in any sector, allowing customers to pay onsite or on the move.
This expansion marks Viva.com’s entry into its fourth European market, following successful launches in France, the UK and the Netherlands.
After France embraced the technology last year Viva.com announced new leadership for one of its the country, appointing a new General Manager for the country in Jean-Brice Picardi.
Xenophontos concluded: “We believe that our merchants in Italy will embrace this groundbreaking technology, which will support them in overcoming the practical hurdles associated with traditional payment hardware.
