Worldline to bring more customer benefits in Asda partnership extension

credit: Shutterstock
credit: Shutterstock

Payment service Worldline has announced the extension of its 16-year partnership with the UK’s third-largest supermarket group, Asda

The partnership extension will see Worldline deliver a full omnichannel payment solution for an initial period of five years. To ensure a seamless payment experience for Asda’s customers, the entire payment process chain is consolidated under Worldline as a single provider. 

Asda integrates Worldline’s omni-channel payment solution, including terminals, acquiring services, and smart routing through Worldline Payment Orchestration, to enhance the customer experience and operational efficiency for approximately 800,000 weekly deliveries.

Lee Jones, CEO of Worldline Merchant Services UK, commented: “Extending our partnership with ASDA is a tremendous boost and an honour for Worldline, particularly in the retail grocery sector. 

“By continuing to place their trust in us and utilising the full range of services we offer, ASDA is demonstrating that our payment solution is not only a market leader but also ideally suited to meet the needs of large grocery retailers.”

As the UK witnesses a significant surge in online food and grocery shopping – projected to rise from £25.3bn in 2022, to £29.3bn in 2025 according to Statista – Asda is investing in enhancing the user experience for its weekly customers.

By collaborating with Worldline, the supermarket anticipates gaining insights about its customers, empowering them to tailor their offerings to better meet evolving needs. This partnership is expected to significantly increase transactions through Worldline’s payment gateway. 

Worldline’s solution is designed to ensure stable acceptance and high-quality standards both in-store and online, with end-to-end capabilities covering gateway and hardware. This full omnichannel solution will enable Asda to offer a seamless user experience to its customers across all channels.

By introducing Worldline’s Smart Routing, Asda gains control over its card acquiring flows, enabling them to choose the most suitable acquirer for each transaction. This enhances resilience and customer experience while optimising costs by selecting the most cost-efficient options among acquiring partners.

Richard Sykes, Treasurer & Head of Pensions of Asda added: “Our partnership with Worldline will help create significant operational efficiencies throughout our customer relationship journey, and as customer shopping habits change, the insight, data and learning through Worldline’s platform and value-added services will enable ASDA to be more relevant to its customers. 

“We are delighted to continue working with Worldline to develop the best customer experience.”