Payplug to drive European growth with Gr4vy agreement

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Payplug, the French omnichannel payment solution under Groupe BPCE, has partnered with Gr4vy to enhance payment performance for e-merchants worldwide.

Through the agreement, Payplug’s processing, acquiring and acceptance capabilities have been integrated into Gr4vy’s payment platform. This integration aims to streamline Gr4vy clients’ access to optimised acceptance rates while ensuring seamless payment experiences for their buyers across Europe.

The two companies have stated an aim to ‘empower businesses to optimise their payment operations and drive growth’.

John Lunn, CEO of Gr4vy, commented: “We are delighted to announce our partnership with Payplug. Together, we empower merchants in France and Europe to achieve higher conversion rates. Our integration simplifies acceptance and allows enablement with just a few clicks, removing the complexities of integration.” 

Additionally, Gr4vy’s customers will gain access to GIE Cartes Bancaires (CB), the largest domestic scheme in Europe, and to Groupe BPCE, the second-largest banking group in France via Payplug’s direct connections.

Customers of the cloud-based infrastructure-as-a-service payments platform will also gain access to several beneficial programs, such as achieving a 95% acceptance rate for frictionless requests from all issuers in France and up to 98% on BPCE’s network.

The French firm also leveraged these connections in a deal with Mangopay earlier this year, which saw Mangopay provide Payplug with payout solutions to complete its pay-in expertise.

Antoine Grimaud, CEO of Payplug, remarked: “With customer expectations higher than ever and constantly evolving, to address any market efficiently, merchants must be able to provide seamless payment experiences. 

“At Payplug, this is what we want to enable e-tailers with, more specifically for the French and European markets. This partnership facilitates access to payment performance while reducing geographical expansion time-to-market.”