Financial technology firm Ebury has announced a new partnership with Dutch football club PSV Eindhoven.
The deal entails that Ebury is now the club’s exclusive fintech partner and will streamline its global cash flow, helping out with international payments and cash management.
Furthermore, PSV Eindhoven uses its PSV Business innovation arm to bring together business leaders from around the Netherlands and other parts of the world, which Ebury will leverage as a sponsor to build up its network and key connections.
Frans Janssen, Commercial Director at PSV, said: “As a club, we conduct many international payments. We are convinced that Ebury’s services add value to both PSV and the other companies within our business network.
“Ebury and their FX Services add additional value to our growing network and strengthen the position of the Brainport region.”
Ebury itself offers financial solutions to help SMEs with their international trade, with added support of over 130 different currencies that also encompasses emerging markets.
Maurits Zwart, Partner at Ebury, added: “We are excited about our partnership with PSV, a club with a rich international history deeply rooted in the dynamic Brainport region.
“The international character of PSV and their strong connection to this region perfectly aligns with the values and vision of Ebury. We look forward to demonstrating our value, not only to PSV, but also to the thriving community of businesses in this region.”