Adyen and NewStore launch Apple’s Tap to Pay for Australian merchants 

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Fintech Adyen has rolled out the Tap to Pay feature on iOS devices for its network of retailer customers in Australia. 

Thanks to a regional partnership with omnichannel store solution NewStore, the first wave of businesses able to integrate the new functionality includes R.M.Williams, Lorna Jane, as well as Munro Footwear Group – parent company of Mathers, Williams, Midas and Mountfords. 

Keng Ng, Chief Technology Officer, Munro Footwear Group, said: “We’re thrilled to expand our collaboration with NewStore and Adyen, becoming pioneers among retailers to introduce Tap to Pay on iPhone in our stores. As Australia’s largest privately owned footwear company, with thousands of transactions across our stores every day, time is of the essence. This innovative feature not only frees us from traditional payment terminals but also enhances the seamlessness and security of our payment processes.

“As contactless payment usage continues to rise, Tap to Pay on iPhone offers our customers a secure and contactless payment option, increasing opportunities for genuine, meaningful and personalised interactions.”

All participating stores can now offer their customers contactless payments through an iPhone device, including with credit and debit cards, Apple Pay, and various other digital wallets. This comes without the expense of additional hardware or payment terminals needed to be installed, as long as the merchant and the device being used for payments both include NFC technology support.

Peter Clarke, Chief Technology Officer, Lorna Jane, commented: “It’s important for us to remain innovative, it’s in our brand DNA, so we’re pleased to be one of the first major retailers in Australia to implement Tap to Pay on iPhone. Taking away an extra device and hurdle in the transaction flow will let us offer an even more seamless experience for our customers and staff at Lorna Jane’s 100+ stores across the country.” 

By utilising Adyen’s partnership with NewStore, businesses that integrate the Apple Tap to Pay solution can rely on convenient installation, easy onboarding allowing for a faster scale up of payment operations.

Hayley Fisher, Country Manager ANZ at Adyen, added: “We are thrilled to be bringing Tap to Pay on iPhone to Australian merchants. This represents a significant step forward in the evolution of digital payments, offering Australians a fast, secure, and convenient way to make transactions. We believe this technology will revolutionise the payments landscape and provide immense value to both consumers and businesses.”

In addition to fraud safety, customers using the Tap to Pay solution can also remain confident that their details will not be shared as Apple does not store card numbers on its servers after a transaction has been processed. 

Stephan Schambach, Founder and CEO of NewStore, concluded: “Terminal-less payments are the future of retail. Brands no longer have to rely on POS technologies that are not always portable or user-friendly.

“By enabling Tap to Pay on iPhone for retailers like R.M.Williams, Lorna Jane, and Munro Footwear Group in Australia, we will offer the same convenience and security that our customers in the U.S., U.K., and the Netherlands are already experiencing. And we look forward to working with Adyen to bring this capability to other regions in the future.”