Klarna is increasing the way it taps into AI, unveiling new tools that enable users to translate images into a search term, so they can turn whatever they see into a shoppable item. 

The Shopping Lens feature marks a new evolution of the usage of AI within the consumer transaction journey. Previously, Klarna had tapped into AI to provide the discovery shopping feed

Sebastian Siemiatkowski, CEO and Co-Founder of Klarna, commented on the launch: “Klarna is the smarter choice, whether you’re looking for shopping inspiration, personalised recommendations, or finding the best price. 

“Just like the internet gave everyone access to information, AI gives everyone access to intelligence, context and personalisation. At Klarna we’re using this to bridge the gap between the physical and digital world, connecting how humans get inspired with how computers search. I’m super proud that Klarna is leading this revolution in retail.” 

Klarna has previously looked to spearhead the growth of AI when it comes to improving the payment journey, however, the latest expansion looks to take that to a new level and elevate the user experience within its app. 

It follows research from the BNPL firm that stated eight out of 10 shoppers look forward to having an AI shopping assistant. 

Originally formed in the US market, the shopping lens is available to consumers in the US, UK, Germany, Sweden, Denmark and Norway.

The firm is also looking to boost the way consumers sign in as it releases a plethora of new features, one of which being the sign in with Klarna solution. 

As a result, participating retailers will be able to allow consumers to ‘eliminate the need to create and remember multiple usernames and passwords, providing Klarna’s large consumer network with the convenience of logging in or checking out with just one click’.