During the upcoming igaming, betting, and payments event ICE, a safer gambling Consumer Protection Zone will be of central importance at the 2023 edition.
Next year’s event will host the “biggest ever” Consumer Protection Zone and will play host to 20 different stands, becoming one of the high-profile features of the event during February 7-9, 2023.
The Consumer Protection Zone showfloor will offer a blend of providers, whose mission is to promote and safeguard the message of safer gambling.
Some of the companies who will be located in this sector are the UK Gambling Commission (UKGC), GamCare, Gordon Moody, Mindway AI, the Responsible Gaming Council, and the National Centre for Problem Gaming, among others.
Ewa Bakun, who is responsible for overseeing the Consumer Protection Zone, spoke on the recent developments of the floorspace with the potential to play a part at the “record-breaking” edition of the ICE event.
The Clarion Gaming Director said: “The CPZ, which was recognised by the industry at the recent Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category is one of the many success stories to have originated at ICE.
“The brainchild of the Gambling Commission’s Tim Miller, the CPZ has grown from its launch at ICE London 2018 when it featured eight pioneer exhibitors to its current size and prominent location which is adjacent to the main boulevard at ExCeL London.
“Thanks to the generosity of industry supporters and sponsors the CPZ has succeeded in raising £146,000 for gambling industry charities over the last three editions of ICE London and we are looking to build on that really impressive total.
“With the return of the major supplier brands to the land-based sector and the prospect of a record-breaking edition of the world’s most popular b2b gaming expo our aim with the help of the industry is to take the total to close to £200,000.”