Zumo hires its first Chief Data Analytics Officer to evolve business needs

Crypto platform Zumo has appointed former fintech figurehead Vicky Byrom as its first Chief Data and Analytics Officer to spearhead its data strategy. 

Byrom will be tasked with the development of Zumo’s “evolving needs” of the business, managing and governing data, whilst also maintaining the value of data that is held within strategic assets. 

Furthermore, the new CDO will set up a data governance committee for the Edinburgh-based crypto firm. This committee intends to map data across the business to ensure that new data sources are prioritised and promoted within adherence to regulatory frameworks. 

“It’s hugely exciting to join Zumo, a well-respected company that wears its green credentials on its sleeve, it’s an opportunity to work with the very best in fintech,” commented Byrom. 

“I’m a self-confessed data nerd and have spent my career bringing profitable order to data anarchy. Lots of organisations claim to be data-driven, but most don’t do it very well. That’s because data is often an ill-considered afterthought.”

With over 20 years of experience within the data and analytics industry, Byrom has delivered data-driven solutions to both the private and public sectors, enhancing organisations’ needs to use data effectively to make better decisions. 

Byrom headed up data function of payments at Fintech Modulr prior to joining Zumo, also leading a “multi-award winning” advanced analytics team for agency firm Merkle UK. 

In 2019, Byrom won the Data IQ award for ‘Data Analytics Leader of the Year’ whilst working with Merkl UK. The new Zumo employee was also a member of the AI Steering Committee for the Scottish government developing the country’s first AI strategy. 

Byrom added: “I’m looking forward to helping Zumo use data in a more proactive way. It’s a big asset that can inform customer and business processes as the company moves from startup to scaleup.”