Binance has announced a multi-year NFT partnership with football icon Cristiano Ronaldo

The Manchester United and Portugal forward will release multiple NFT collections per year  aiming to bring ‘Web3 to sports’. 

The blockchain and cryptocurrency provider is aiming to launch a global campaign that helps introduce fans of Ronaldo and football into Web3, with an entry point into NFTs. 

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” commented Ronaldo. 

“I know the fans are going to enjoy the collection as much as I do.”

During the course of the partnership, Ronaldo and Binance will work to create a series of collections for sale, exclusively on the Binance NFT platform. 

The first collection will be released ‘later this year’, featuring designs created in collaboration with Ronaldo. 

Changpeng Zhao, Founder and CEO of Binance, stated: “Cristiano Ronaldo is one the world’s best footballers, and has transcended sport to become an icon in multiple industries. 

“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”