Trustly gains West Ham sleeve sponsorship in contract expansion

Trustly has boosted its marketing and branding activities in the sporting space, enhancing its multi-year partnership with West Ham United to become the team’s Women’s Sleeve Partner.

As a result of the revised and renewed contract, the global account-to-account payments platform’s logo will feature on The Hammer’s FA Women’s Super League (WSL) sleeves.

Johan Nord, EMEA Chief Business Officer, commented: “Open Banking adoption is growing rapidly in the UK, so it feels only natural that our partnership with West Ham United is growing too. We’re thrilled to be supporting the Women’s team and look forward to close collaboration.

“We are a proud advocate of equal opportunity across society and this partnership will allow us to play a small part in driving the growth of women’s football and we are incredibly excited for this journey to begin.”

Trustly aims to ‘enable the shift to cardless societies’, giving customers ‘better control over their finances’ and a ‘more sustainable way to pay’ via its open banking platform, as the financial service increases in popularity.

According to data from the Open Banking Implementation Entity (OBIE) 2.5 million British banking customers connect their accounts to trusted third-parties, an increase from the January 2020 figure of one million.

Initially linking with the East London club in February 2021, as the Premier League team’s Official Open Banking Partner, the firm has been able to take advantage of digital channels and LED perimeter advertising at the club’s London Stadium in Tower Hamlets, as well as via branding across the team’s growing digital channels. 

“We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are delighted that our partnership will now extend to the Women’s team,” remarked Nathan Thompson, Commercial Director, West Ham United

“Trustly is redefining the speed, simplicity and security of payments, and this extension of our partnership shows how quickly and positively our relationship with Trustly has developed.

“As both organisations strive to promote gender equality in business, football and wider society, it made perfect sense for Trustly to secure the Women’s sleeve opportunity for the coming seasons.”