Ezbob has launched a new modular SaaS platform to address ‘key trends’ in the fintech space, including an increased consumer demand for instant services such as faster and more accurate credit card decisioning.

The new service, named Ezbob Express, focuses on three areas – offering financial service providers the flexibility of filling gaps in digital transformation strategies, enabling clients to make precise complex credit and risk decisions in real time, and facilitating growth of embedded finance.

Taking a modular approach, Ezbob’s SaaS customer acquisition platform includes UX & Process Design, Compliance & Authentication, Credit & Risk Decisioning and Product Recommender, enabling financial institutions with gaps in digital channels to add the functionality needed to achieve a customised digital experience.

“It is essential for us to be in tune with market changes and provide solutions that fit current demands,” remarked Tomer Guriel, Founder and CEO, Ezbob.

“The conversations we are having with clients confirms the acceleration of digital transformation due to the COVID-19 pandemic, and the importance of intelligent customer acquisition. 

“The consensus is that the application and onboarding process needs to be as easy and intuitive as Amazon and Netflix – this is enabled by using analytics to provide a better customer experience with enhanced profitability.”

Ezbob’s digital onboarding services have been provided to a number of financial institution clients, including Santander, NatWest, Metro Bank, PayPal and Virgin Money.

The firm’s new Express leverages an API strategy, and will be offered to companies as an embedded financial service within their purchase process, with the aim of assisting with the opening of customer accounts, competition of credit card applications, consumer and business loans, overdraft facilities, asset finance and invoice financing.

Guriel concluded: “Ezbob Express allows financial service providers to transform their customer onboarding into a streamlined, automated digital journey – reducing customer input by 75% and increasing completed applications by 400% – a quick and seamless process.”