Openbank designated as Madrid Open 2021 sponsor

Santander Group’s Openbank has secured a partnership with the Mutua Madrid Open 2021, as part of a deal which will see the online bank serve as an official sponsor of the tournament.

Under the terms of the contract, customers who have taken out investment products, including the Robo-Advisor automated investment service, investment funds, and pension plans, or who hold positions in the bank’s broker service, are eligible for 5% off box office ticket prices until capacity is reached.

The competition, which spans a fortnight from 27 April to 9 May, will feature some of tennis’ biggest sporting stars, both male and female, including Rafael Nadal, Garbiñe Muguruza and Novak Djokovic.

“We are proud to be part of such a prestigious event not only in Spain but also on a global scale,” said Patricia Benito, General Manager of Openbank.

“Promoting the return of safe sport with these tennis greats allows us to connect with our customers as well as the millions of fans of this sport with which we share values such as effort, achievement and the search for excellence.”

Openbank’s new agreement ‘demonstrates its commitment to sport and culture’, according to a joint statement, having already secured a deal with MotoE team, the Openbank Aspar Team.

Meanwhile, tournament organisers have extended it’s agreement with one of the Madrid Open’s main sponsors, worktop surface specialists Dekton.

The Cosentino Group-owned brand will remain in the second tier of the Madrid Open’s sponsorship portfolio and benefit from exposure at Caja Mágica de Madrid, the tournament’s host venue.