Mastercard links with EedenBull for strategic partnership


Mastercard has united with EedenBull for the extension of a strategic partnership from Europe to the Asia Pacific region to support the fintech company’s new digital launch.

EedenBull’s digital platform caters to banks and businesses, allowing them to benefit from more efficient transactions.  

It comes as new regulations, technologies and players are evolving the way consumers and businesses think about payments. The collaboration seeks to boost global challenges when buying and paying for goods and services.

Yunsok Chang, Executive Vice President, Market Development, Asia Pacific, Mastercard commented: “Following Europe, Mastercard is delighted to partner with EedenBull in Asia Pacific and to support its unrivalled expertise to leverage the commercial payments space in the region. 

“With Mastercard’s leading advisory experience, sophisticated commercial solutions and wide network of customers and partners, Mastercard will be able to help EedenBull thrive in this market of significant opportunities.”

Building on a partnership in Europe, the expanded relationship with Mastercard will support the rollout of Eedenbull’s new commercial cards platform to banks looking to tap into vast opportunities in the Asia Pacific business-to-business payments market.

Based in Norway, Scotland and Singapore, EedenBull is a technology-agnostic innovation company built by banking, payment and technology professionals.

For banks and their business customers, the new service provides innovative commercial payments services, including EedenBull’s spend management platform Q Business that offers a sophisticated yet easy-to-use solution to digitize the slow and costly processing of checks and cash. With Q Business now offered by a network of banks in the Nordics, more than 10,000 registered businesses are benefiting from the process efficiencies and control of spend provided.

“At EedenBull, we uniquely combine specialist commercial payments expertise with tech-savvy talent, making us the ideal partner to banks. While payment products and services are now more user-friendly, product management is growing more complex and requires access to specialists in marketing, revenue management, IT, legal, regulatory and many other areas,” added Nicki Bull Bisgaard, CEO of EedenBull.

“Selecting Mastercard as our preferred partner to support us in creating real value for our partner banks and their customers and to support our expansion in Asia Pacific was easy as we share the same view on what businesses require and how we can best meet those requirements in an ever-changing world.”