Crypto Millions Lotto has announced a new partnership agreement with English Premier League club Wolverhampton Wanderers (Wolves).
The newfound partnership is the first that brings together a Premier League side and an online lottery business, with the firm becoming the clubs ‘Official Online Lottery Partner.’
Described as ‘groundbreaking,’ the deal is expected to further promote the world’s biggest digital asset ‘into the mainstream’ whilst also boost Crypto Millions Lotto’s profile globally.
CEO of Crypto Millions Lotto, Sulim Malook, commented: “We are delighted to have found a partner that has the same disruptive ethos as ourselves.
“Wolves’ success last year has put the club’s name on the world stage in a sport that is by far the most watched on the planet. As a company, we are big football fans, and Wolves is the most crypto-friendly club in England. They were an obvious choice.”
According to the crypto-based lottery, Wolves are fast becoming the ‘go-to club’ in the cryptocurrency sector with deals such as their CoinDeal agreement.
Steve Morton, head of commercial at Wolves, said: “We’re delighted to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Wolves’ global reach across various platforms.
“We’re also excited to develop our relationship, which will also see the Wolves brand reach new audiences in Eastern Europe and South America.”
Crypto Millions Lotto is fully licensed to operate in more than 150 countries and is based on the outcome of the German National Lottery.