Discover Financial Services and the National Hockey League (NHL) are set to continue their collaboration following a multiyear extension of their US partnership.
Discover will continue its role of the league’s official credit card as well as assume the official bank of the NHL in the US.
“We are excited to continue our partnership with the NHL to deliver unique experiences to hockey’s passionate fan base while helping consumers achieve a brighter financial future,” said Ryan Scully, SVP of Brand, Media and Consumer Insights, Discover.
“By renewing our partnership and becoming the Official Credit Card and Bank of the NHL, we have even more opportunities to highlight the impact of hockey in people’s lives.
“We are proud to champion Hockey Day in America and bring hockey fans closer to their favorite teams through our NHL credit cards. We are looking forward to supporting the continued growth of the League and sport.”
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On top of the two official roles, Discover will become the title partner of NBC Sports’ Hockey Day in America, a celebration of the impact hockey has had in the United States.
Hockey Day in America is set to take place on Sunday, February 16, 2020 with a tripleheader of NHL games on NBC and NBCSN featuring the Pittsburgh Penguins vs. Detroit Red Wings, New York Rangers vs. Boston Bruins and Nashville Predators vs. St. Louis Blues.
“Discover has been a fantastic partner of ours for years, and we’re thrilled that they are extending and expanding their relationship with the League and NBC Sports,” elaborated Dan Lovinger, EVP, Advertising Sales, NBC Sports Group.
“By title sponsoring one of the greatest celebrations of the sport – Hockey Day in America – Discover will now be even more entrenched with the NHL’s coveted viewers.”
The two first became acquainted in 2010 and numerous pieces of co-branded content are set to be produced in 2020.
This includes the continuation of the ‘Day With The Cup’ video series, where a deserving group or individual are awarded with a surprise visit from the Stanley Cup.
“Discover is a deeply committed and best-in-class NHL partner that delivers creative activations for our fan base and will continue extending and growing the League’s reach,” added Kyle McMann, NHL Group Vice President of Business Development.
“We’re thrilled to expand our partnership into Discover’s growing lending and retail banking business where we will build new activations, while continuing to deliver world class content programming like Discover Day with the Cup and now Discover Hockey Day in America that hockey fans love.”