EveryMatrix partners with beBettor to focus compliance concerns

Industry platform provider EveryMatrix has reacted to the UK Gambling Commision’s (UKGC) suspension by partnering with compliance start-up beBettor

Recently, the UKGC announced the suspension of EveryMatrix’s B2C license for sports and casino in the UK following a review of compliance activity.

The new agreement will focus on improving the firm’s operational compliance with the aim to lift the suspension placed by UKGC. 

Ebbe Groes, EveryMatrix CEO, commented: “We’re excited to work with beBettor on this novel idea. 

“We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players.

“Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”

beBettor is a unique technology company offering an affordability API that aims to help solve problem gambling. 

The firm investigates player affordability based on information provided by the user and their actions on a single website.

It also has the ability to cross-reference player actions on other sites that are connected to the beBettor network.

Harry Cott, beBettor CEO, added: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way. 

“Given the average online gambler in the UK now has four accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. 

“That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction. 

“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”