Trustly to “revolutionise” checkout experience with business growth pledge

credit: Shutterstock
credit: Shutterstock

European Open Banking payments platform Trustly has pledged to boost growth for businesses across Europe in a new effort to enhance the checkout experience. 

With an aim to “revolutionise” the checkout experience for millions of customers, the new ‘Trustly Growth Guarantee’ solution will offer clients a new way to pay at the point-of-sale. 

As part of this latest launch, Trustly states that businesses are guaranteed to see an increase in conversion rates to as high as 98.8%, and a reduction in the fees they pay in comparison with traditional payment methods.

The solution is designed to reduce checkout friction by reducing the payment steps and adding efficiency to the end user. With predictable pricing, costs seek to be one amount per transaction, with Trustly also stating that it is dedicated to providing a seamless integration and will include success concierge as standard.

Jussi Lindberg, Chief Revenue Officer of Trustly Europe, commented: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. 

“Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”

The latest product launch from Trustly follows what has been a successful few weeks for the Open Banking firm. The company revealed last week that its transaction value increased by 79% to $58bn in total volume in 2023, up from $33bn from the year prior. 

The firm cited growth in both Europe and the US for instant payments, as well as the launch of Trustly Azura last year which has helped remove friction within the payment journey.

The company has also partnered with several major firms to integrate its payment solutions over recent years, such as Meta, Ebay, HMRC and Zalando.