Adyen brings Apple’s Tap to Pay to retail sector 


Adyen has linked with Apple for the expansion of its services with the launch of Tap to Pay on iPhone, enabling businesses to engage with contactless payments and minimise the tech they are using. 

A host of leading commerce firms has already embraced the tech –  enriching their consumer journey, a move which has also been bolstered by Adyen’s link with New Store and NawBlack. 

Jack Schwefel, Chief Executive Officer, Vince, a firm that has bolstered its consumer experience off the back of the collaboration, stated: “We’re excited to expand upon our partnership with NewStore and Adyen to become one of the first retailers in their network to bring Tap to Pay on iPhone to our retail store locations,” said. 

“Our customers expect an elevated in-store experience and we are confident that the ease and convenience of this new payment option will resonate with both current and new Vince shoppers.”

The link places an elevated focus on efficiency and eliminating a significant amount of hardware from the payment experience. 

Kamran Zaki, COO at Adyen, said: “This new capability will change how consumers and businesses view mobile payments. Tap to Pay on iPhone is easy to use, and leverages the built-in security features of iPhone to keep your business and your customer data private and secure.  

“We are proud to officially be live, enabling businesses to give customers more choice and flexibility.”

Brian McAllister, Director of Global Operations, Consumer Direct, Burton, added: “NewStore and Adyen are always on top of the emerging trends that allow us to provide the best shopping experience possible, and bringing Tap to Pay on iPhone to our stores this quickly and easily is a great example of that.  

“The biggest advantage of this feature is it eliminates our dependence on traditional payment terminals, which means we can now offer an even more seamless and secure way to accept payments.”