Payments platform Paysafe and gambling tech provider Playtech have announced the extension of their partnership into the UK and EU markets.

The announcement represents an extension of the already-existing US-based partnership between both companies, with Paysafe’s payment solutions currently complimenting Playtech’s iGaming platform.

Operators based in the UK and Europe will now also be able to take advantage of this collaboration, integrating Paysafe’s API while leveraging Playtech’s iGaming Information Management Solution platform, which focuses on the customer depositing experience through options such as payment acquiring and digital wallets.

Shimon Akad, Chief Operating Officer at Playtech, said: “Offering our iGaming partners market-leading technologies that deliver the most seamless and engaging experience to their customers is absolutely central to our strategy at Playtech.

“Payments plays an important role in delivering the ultimate player journey and requires an experienced team with expert knowledge, which is where Paysafe comes in as the ideal partner for us. We are extremely happy with the progress of our relationship in the US and are truly excited about what we can achieve together in the UK and Europe.”

Comments were also made by Paysafe’s CEO of Integrated and Ecommerce Solutions, Paulette Rowe, who affirmed that the success of both companies’ US business relationship will also replicate in the UK and Europe.

She said: “Playtech is an exciting global gaming brand committed to offering its operators a frictionless payments experience. We’ve seen great success in the roll-out of our collaboration across multiple US state markets and are delighted to be extending this into the UK and Europe via the same, single technology integration.

“Bringing together our respective capabilities and deep expertise and understanding of the international iGaming, technology and payments industries represents an incredibly powerful combination, and I am looking forward to helping the Playtech team grow their business further in new European markets.”