International gaming solutions provider Betinvest has chosen American multinational computer technology company Oracle to monetise its igaming digital services.

Oracle Monetization Cloud will provide Betinvest partners with a single system to manage player information, currency balances and digital wallets, tracking all transactions and financial activity.

“As the first client in the gaming industry to use Oracle Monetization Cloud we can provide our global partners with the tools to manage their digital wallet balances in real time and understand all the financial aspects of their high-volume business activities,” said Olena Kopeikina, chief financial officer of Betinvest.

The company possesses over 20 years of industry experience and provides a software platform that enables betting on more than 80 sports around the world.

Kopeikina continued: “We are integrating Oracle Monetization Cloud into one of our clients’ platforms, which will give them a new, flexible billing system, revenue management capabilities and the ability to manage their players using a single tool.

“In addition, using a billing system like this will make our partner companies more transparent in dealing with banks and investors.”

Betinvest said due to its involvement with high-growth areas such as eSports, virtual gaming, mobile gaming and data feeds, it requires Oracle’s technology tools to “easily scale” so the business can launch new services as fast as possible using a variety of data formats.

Doug Suriano, senior vice president and general manager of Oracle Communications commented: “As businesses innovate into the growing digital services arena, they require powerful monetisation capabilities to handle high volume, real-time, complex transactions and integrate with third party solutions.”

“The gaming industry is one of many facing these challenges today. Betinvest and Oracle Monetization Cloud make a winning combination, and Betinvest can now deliver these flexible capabilities to its partners and players.”