GoodBox has formed a partnership with womenswear company Mulberry, moving to incorporate cashless payments provisions across the firm’s range of UK outlets.
The deal will contain a charitable caveat, as the cashless devices – which have already been fitted at some stories – will function to raise awareness of and funding for The Felix Project organisation.
Fintech GoodBox has detailed an ambition to support charitable organisations with digital fundraising tools and contactless technology in order to assist charities to reach a wider range of donors, raise more funds and promote their operations.
Previous partnerships have seen GoodBox incorporate its cashless offering into high-street sandwich chain Pret A Manager’s stores in Manchester and London, again with a charitable element as it announced support for The Pret Foundation.
GoodBox Co-Founder & Managing Director, Francesca Hodgson, said: “The Felix Project is such an important cause and a vital lifeline for so many especially at this time of the year and we are delighted to be able to support them with our devices across Mulberry stores.
“Offering a simple contactless donation point has been proven to raise more funds as so many potential donors don’t have cash available.”
A food supply charity, The Felix Project works to redistribute surplus supplies across the London area. Mulberry partnered with the organisation at the start of the festive season with the goal of providing 100,000 meals with the support of independent brokerage Pello Capital.
Aileen Thomson, Director of Fundraising at The Felix Project, added: “This year has highlighted more than ever the importance of supporting our local communities, and that is why our work at The Felix Project is so vital especially during the festive period.
“We would like to thank Mulberry for their continued support and GoodBox and Pello for facilitating the in-store devices to help promote our cause and increase donations from Christmas shoppers.