South Korean firm, Hana Bank has expanded its sponsorship portfolio into esports, through a new partnership with T1 Entertainment & Sports.
As part of the collaboration, the bank will form new financial products specifically to T1’s fans and the esports demographic.
Hana Bank has acquired the naming rights to the first floor of T1’s facility in Gangnam, Seoul, titling it the ‘Hana 1Q – T1 Hall of Fame.’ The deal will also see 1Q Bank, an application owned by Hana Bank, emblazoned on the organisation’s jersey.
Yeom Jeong-ho, Head of Future Finance Projects at Hana Bank, commented in a translated release: “Through the T1 partnership, Hana Bank take a leap forward by expanding its customer base to the younger generation, expanding Hana One Q’s brand awareness around the world, and expanding the financial product field using e-sports.”
Additionally, T1’s players will receive personal financial services and athlete injury insurance from the bank through the deal. The organisation is also partnered with the likes of Nike, BMW, Samsung Odyssey, Logitech G, and Secretlab.
Lee “Faker” Sang-hyeok, League of Legends player for T1, also spoke on the deal in this translated comment: “I am happy that I and other players have a good opportunity to prepare for the future through the Hana Bank partnership.”