Revolut has partnered with esports tournament and entertainment brand BLAST to become the presenting partner for the BLAST Premier Spring Final.
As part of the agreement, Revolut joins BLAST as the official finance and payments partner of the BLAST Premier Spring Final, which is due to take place at London’s OVO Arena Wembley from 12-16 June.
The fintech will feature heavily across the event, with both digital broadcast integration across BLAST.tv, Twitch and YouTube, as well as dedicated Revolut broadcast segments and physical branding and activations featuring at the arena.
Deborah Wajsbrot, Head of Growth for Strategic Partnerships & Sponsorships at Revolut, said: “We’re delighted to be able to unveil Revolut’s marketing partnership with BLAST – our first in esports. BLAST is a world-class esports tournament and an iconic event for the gaming community.
“Just like Revolut, the gaming industry is at the forefront of innovation worldwide. This partnership is the beginning of our efforts to bring unique and unforgettable experiences to Revolut customers and gaming fans – not just at Wembley, but worldwide.”
Marking the company’s first integration into the world of esports, this move is part of fintech’s strategy to provide unique experiences to a global audience of gamers.
Online fans can expect an economy-focused broadcast segment, along with a giveaway featuring prizes. Furthermore, a dedicated Revolut booth will be located on-site, enabling fans to access exclusive discounts for Revolut customers. They will also have access to exclusive perks such as a queue skip for meet-and-greets with professional esports players.
Alexander Lewin, SVP of Commercial Revenue at BLAST, commented: “We’re thrilled to mark the historic return of CS arena events to the UK with a groundbreaking presenting partnership.
“Revolut has been at the forefront of digital banking and financial innovation for nearly a decade, and shares BLAST’s dedication to creating fantastic experiences for fans and customers.
“As presenting partner, Revolut will feature prominently across our entire broadcast and arena experience, and we look forward to incorporating their innovative digital-first approach. This partnership is testament to the value esports can bring to a leading global brand, and we are delighted Revolut has chosen BLAST for their first entry into competitive gaming.”
It has been an exciting year for the London-based fintech so far this year, the company launched a new cryptocurrency exchange named Revolut X, representing a massive step forward in its cryptocurrency ambitions.
